This writer views strategic planning as a method for creating improved organizational payoffs and consequences in the face of competition, obstacles or adversity. An employees job description might be a predictor of which strategic planning process role they play, but it isnt 100% accurate. Sep 30, 2010 simply put, strategic planning is clarifying the overall purpose and desired results of an organization, and how those results will be achieved. Martin, institute director, martin prosperity institute, and former dean, rotman school of management, university of toronto moderator. The first step of the strategic planning process is to clearly articulate our direction. Dec 03, 2014 the natural reaction is to make the challenge less daunting by turning it into a problem that can be solved with tried and tested tools. The article the big lie of strategic planning by roger martin, suggests that choosing a strategy strictly based on a certain process entails making decisions that explicitly cut off possibilities and option martin, 2014. These strategic decisions cannot be made at a lower level without risking suboptimization of. The big lie of strategic planning all executives know that strategy is important. In terms of the 8020 principle, strategic planning is one of those 20% of od interventions that will solve 80% of the common problems occurring in an organization or team. The big lie of strategic planning chief executive magazine. Ensuring the strategic planning not telling us the big lie. Our survey of ceos, conducted in the first days of april, shows continued optimism about the futuredespite big worries about the present.
What is strategic planning and why is it important. Strategic planning tenstep guide the importance of planning planning is a critical component of good business and good management of business. The last step of the strategic planning process is that of evaluating and refining everything from direction to releasing resources. The nature of strategic planning mba knowledge base. Colin macrae m0150621 asier ordonez m0121224 ikrom abdullaev m0158958 danie struwig m0121238 guide of presentation. Martin is a professor at the university of torontos rotman school of management and a coauthor, with a.
For those of you in the business of shaping and steering your ventures, but haven t come across roger martin and his work on strategy, you may. But they fear developing a strategy that involves placing bets and making hard choices. Planning arguably makes for more thorough budgets, but it must not be confused with strategy. Chapter 1 visioning,strategic planning, and corporate. Th e practice has become widespread for many reasons, but the chief one is the evidence that strategic planning typically works, and often works extremely well. Pdf the big lie of strategic planning semantic scholar. Focus your energy on the key choices that influence revenue decision makers that is, customers. But almost all also find it scary, because it forces them to confront a future they can only guess at. Strategic themes the strategic themes establish the direction of the its strategic plan and are meant to focus the attention of the its community on intended outcomes of new technologies and systems as they are developed, tested, and eventually adopted. The big lie all this was inspired by the principle which is quite true in itself that in the big lie there is always a certain force of credibility. Put simply, strategic planning is the development of a general plan or blueprint for the future.
The components of direction are purpose, values, mission and vision. An organization is a collective enterprise, a group of individuals that provides society with more than individual enrichment. View notes the big lie of strategic planning notes from mgt 499002 at high point university. Anthony 1985 defines strategic planning with five key elements. Infrastructure delivery plan may 2014 pdf file type. At the risk of oversimplification, you will likely have two distinct personalities participating in your strategic planning process. Strategic planning can be used to solve many problems in organizations, teams and even individuals.
Costs lend themselves wonderfully to planning, because the company controls. It is one of the most powerful organizational development interventions. Martin advises that developing strategy means going outside an organizations comfort zone and escaping the common traps of strategic planning. Our approach is fundamentally different from that of any other firm because it is built upon our pyramid of organizational development. The three types of strategy there are three types of strategic planning that are essential to every firm. He indicated that strategy is a plan, a pattern, a position, a perspective and, in a. Within the departments and offices, it means aligning a division, section, unit or team to a higherlevel strategy.
Perspective in strategic planning linkedin slideshare. It provides a basis for monitoring progress and for results. Whats the difference between a strategic plan and a strategy. It is not possible to do a thorough strategic planning process in fewer than three days. The scenarios based approach to strategic planning is an open and creative approach that considers multiple strategy options a\. I got a call from an organization that was as they said desperate to finally do good strategic planning.
Nov 15, 2010 i got a call from an organization that was as they said desperate to finally do good strategic planning. That nearly always means spending weeks or even months preparing a comprehensive plan for how the company will invest in existing and new assets and capabilities in order to achieve a targetan increased share of the market, say, or a share in some new one. The article the big lie of strategic planning by roger martin, relates to chapter 2, marketing research. The following slide presentation provides a recap of what has been done to create a strategic plan, establish an ongoing strategic planning process to keep our organization vital into the future, and give us a path to complete the final stage of this organizationwide effort to secure the future of narfe. In effect, mintzberg declared strategy did indeed have several meanings, all of which were useful. This has led to increasingly polarized attitudes about the value of having a strategy at all. The big lie of strategic planning, from roger martin. He indicated that strategy is a plan, a pattern, a position, a perspective and, in a footnote, he indi. Literature on strategic planning defines the term in various ways. There are different ways to do that planning, depending on the purposes of the planning, the life cycle or stage of development of the organization, the culture of people in the organization, types. Third, strategic planning is a blend of meticulous research and managerial verve to make better decisions. Notesonthebiglieofstrategicplanning o adetailedplanmaybecomforting.
Strategic plans all tend to look pretty much the same. Planning helps assure that a business remains relevant and responsive to the needs of its customers, and contributes to stability and growth. It can be general, sweeping and vague, but at least it tells you that you the strategic planning process 1. Josefina bitonio, dpa dm 214 strategic planning me 217 strategic planning 1st semester 20 2. The role of marketing research is a process by which information about environment is generated, analyzed, and interpreted peter, j. That nearly always means spending weeks or even months preparing a comprehensive plan.
When following traditional strategic planning processes that focus on envisioning and. A far toocommon approach to strategic planning the previous two times they did planning, the organization hired a facilitator and. All are roughly synonymous with the followng definition. We should add that the process is also futureoriented compelling managers to seek plausible courses of action today to assure the organizations future. Planning information technology for 2002 and beyond. Strategic planning defined strategic planning is a process of looking into the future and identifying trends and issues against which to align organizational priorities of the department or office. The following is the tenth in a series of ten articles describing one proven, tested process for effective strategic planning. The big lie of strategic planning linkedin slideshare. The big lie of strategic planning business briefings. Feb 24, 2014 but this is a terrible way to make strategy, as roger l. University, took the entire strategic planning establishment to task in his book, the rise and fall of strategic planning. Kaufman 1991 describes strategic planning as planning in the face of obstacles or competition. The natural reaction is to make the challenge less daunting by turning it into a problem that can be solved with tried and tested tools.
The big lie of strategic planning by tuvshee ulambayar on prezi. Executed in the typical fashion, strategic planning is likely to be unsuccessful because it avoids the necessary discomfort and apprehension that are hallmarks of a. The big lie of strategic planning digest summary cfa institute. Learn more get resource watch the ondemand webinar all executives know that strategy is important. This part of the strategic plan tends to be very organized but also very long. If it fails to maintain its contribution to society, especially through value creation, it can disintegrate.
Strategic planning strategic plan usually have three major part. Strategy making forces executives to confront a future they can only guess at. For exclusive use at university of wisconsin madison, 2015. Strategic planning is a process by which an organization envisions its future and develops the procedures and applications to achieve that end goodstein, pfeiffer and nolan, 1986. Worse, actually choosing a strategy entails making decisions that explicitly cut off possibilities and options. The big lie of strategic planning by tuvshee ulambayar on.
Remember that strategic planning is a dynamic process that continually takes into account new information from our environment and what god might be doing. Jan 18, 2018 martin advises that developing strategy means going outside an organizations comfort zone and escaping the common traps of strategic planning. The nature of strategic planning insights galore in henry mintzbergs the rise and fall of strategic planning he defines planning as a formalized system for codifying, elaborating and operationalizing the. The following themes align with the usdots strategic priorities. The term strategic is applied to planning activities that. But this is a terrible way to make strategy, as roger l. Improvements in strategic planning practice are likely to come as it is.
Strategic planning is now a ubiquitous practice in u. Organizations exist to make contributions to society. These strategic decisions cannot be made at a lower level without risking suboptimization of resources. Some leaders are valiantly trying to save strategic planning by urging us to focus even more on rigorous data analysis. The big lie of strategic planning harvard business publishing. Infrastructure delivery plan 2014 rural settlement study 2012 strategic. The big lie of strategic planning ralston consulting inc. Costs lend themselves wonderfully to planning, because the company controls them. It is evident that strategic planning is important when it comes to decision making for many marketing managers. It is a tool that defines the routes that when taken will lead to the most likely probability of getting from where the business is to where the owners or stakeholders want it to go. Nov 23, 2016 ensuring the strategic planning not telling us the big lie. Planning has been defined in various ways, ranging from thinking about the future to specifying in advance who is to do what when. Strategic planning management systems has developed a unique, proven methodology for strategic planning that has been used by hundreds of organizations to grow successfully and profitably over the long term.